Why People of Colour Can and Should Get a Spray Tan
In recent years, the beauty industry has made strides towards inclusivity, but one area that still often gets overlooked is spray tanning for people of colour. As someone who is mixed race, I find it incredibly important for the artist not just to understand the undertones of people of colour, but also to grasp the skin issues they face, such as dry skin, eczema, and hyperpigmentation scarring.
Embracing Diversity in Beauty
Spray tanning enhances natural beauty by evening out skin tones, reducing the appearance of blemishes or discoloration, and providing a radiant, healthy glow. For people of colour, this process isn't about drastically changing skin colour but enhancing its natural warmth and luminosity, boosting confidence and self-esteem.
Addressing Misconceptions
Historically, the tanning industry has focused on achieving darker shades that often don't suit diverse skin undertones. However, innovative brands are now developing products specifically for darker skin tones, offering solutions that enhance richness and add depth without leaving unwanted hues like orange or grey.
Understanding Hyperpigmentation
Hyperpigmentation, common among people of colour, causes patches of darker skin due to sun exposure, hormonal changes, or inflammation. This condition can significantly impact confidence. Spray tanning can help even out skin tone and reduce hyperpigmentation, providing a uniform and radiant complexion.
The Rise of Inclusive Products
Advancements in spray tan technology now include options like transparent tanning solutions that avoid synthetic dyes, ensuring a natural application for all skin tones. These developments allow people of colour to enjoy the benefits of spray tanning without compromising quality or appearance. Like makeup companies that have expanded shade ranges and undertone options, such as Rihanna's Fenty Beauty, the spray tan industry should also focus on inclusivity and diversity in their product offerings.
Empowerment Through Self-Care
Spray tanning isn't just about aesthetics; it's about self-care and confidence. Many find that a tan boosts self-esteem, enhances mood, and makes them feel polished and ready for any occasion. For people of colour, spray tanning offers a way to reclaim their beauty on their terms, addressing past exclusions in traditional beauty standards.
Celebrating Choice and Individuality
Spray tanning celebrates choice and individuality, whether preparing for a special occasion or simply enjoying a pampering experience. People of colour deserve access to products and services that cater to their unique needs and preferences, promoting diversity and embracing natural beauty in all its forms.
Conclusion
As beauty standards evolve, embracing diversity within communities is crucial. Advocating for inclusive practices like spray tanning for people of colour not only promotes diversity but also empowers individuals to celebrate and embrace their natural beauty confidently. Airbrushed by Olivia exemplifies this commitment by offering personalized spray tanning solutions tailored to diverse skin tones and types, ensuring everyone can enjoy a radiant and inclusive beauty experience.
